Core Values


We provide a home for local community members and visitors to access outdoor recreation. We are not only a retailer but a community gathering space. Helping youth access mountain sports and cultivating respect for our mountain environment is at our core. 


Adventure energizes the mind and soul. Our goal is to provide a differentiated product, rental and service experience. We help all to experience an outdoor lifestyle and tap into their individual “unknown”.


Our passion to share our love for the outdoors drives us. We bring the highest level of expertise and our goal is to help you get the most out of your adventures and gear. With expertise comes humility if we don’t know the answers, we promise to help find them.


Outdoor sports can feel exclusive. That’s not us. We strive to create a welcoming environment for everyone who enters our space. We are committed to inviting all walks of life with humility.


We take our guest’s experience and our community seriously.  Though, we don’t take ourselves too seriously. We do this for the fun of it. Come on in, hang out and be our friend.  Together we can share a smile or laugh along the way.

Now, go get outside!