STABILITY, POWER, AND HIGH SPEED SKIING WITH CONFIDENCE: A deal for anyone who enjoys high-speed skiing with confidence, the Blade Optic 96 represents the narrowest ski in the Blade Optic collection that harnesses the power of Gas Pedal Metal Overdive™. With a chevron shape of Titanal underfoot that expands into the forebody and rear of the ski, you'll experience immense edge grip on hard snow, with a powerful, smooth ride in cut-up snow and chop.  

It's an all-new Chronic, maaan! We're stoked to introduce the expansion of the Chronic Collection with the all-new Chronic 101. This versatile all-mountain freestyle ski features the same durability superpowers as its little brother down to the beefed-up sidewalls, tips, and core. For those wanting to take advantage of all the mountain has to offer in the morning, followed by afternoon hot laps in the park, the Chronic 101 is here for all-mountain freestyle enjoyment. Become part of the C crew and get after it on the Chronic 101.

THE ONE SKI QUIVER, FOR ALL CONDITIONS. RIP IT! Are you looking for an all-mountain ski that's equally comfortable on hard pack, bumps or the occasional powder day? Look no further than the all-new K2 Mindbender 96C.

 Featuring K2’s patented Spectral Braid technology, a variable-angle fiber reinforcement that allows for precision-tuned torsion and flex, the 96C’s deliver a lively and energetic carving experience.

 Strapped with Uni-Directional Flax, the 96C can track in variable terrain.

 Its composure will keep you feeling confident through the chop and chunder. The 96C delivers a playful and stable demeanor, letting you feel confident regardless of where you take them.

Meet the jack-of-all-trades, master of fun: The ARV 94 is balanced to excel when buttering and pressing with plenty of stability and pop to confidently send it on the pro line. The Poplar Core, Ash binding insert and w3Dgewall construction enhance edgehold and binding retention in a rugged package. The AR Freestyle Rocker in the tips and tails virtually eliminates hang ups on rutted out lips and landings while adding a touch of all-conditions versatility for exploring the rest of the mountain. The ARV 94 is the multi-tool of freestyle skis, ready for anything and built to last.

THE MOST RADDEST SNOWBOARD JUST GOT RADDER! The Nitro Team has officially been upgraded with a new shape to make it even more versatile no matter the situation; the new higher nose and tail will provide more float on those precious pow days and more control on the regular days. The Team is the perfect snowboard for someone looking for a deck that can do it all season after season. The Team has been the most trustworthy, award-winning, and iconic snowboard in our lineup; our ongoing mission to innovate and improve the most minor details and a perfect blend of flex and response has been the key to its success. The Trüe Camber offers the ideal amount of standard camber for reliable snap and riding with confidence, while the Reflex Core Profile provides a playful yet responsive flex. In addition, the board is offered a regular width and wide width to allow for the perfect pairing of the boot-to-board ratio for any sized rider out there - providing a custom set-up.

Nimble shredability for all-terrain ripping: The Muse is built for all-mountain exploration and riders who want a responsive yet playful board to handle whatever the day brings. With the predictable power of Fusion Camber, a medium flex pattern and Directional Twin Shape, the Muse is pure poetry in motion.